Did you know...
Your About page is important. It’s getting a lot of eyes!
It’s where window shoppers turn into potential clients.
When people visit your About page, they’re are looking for you. They’re doing a lot of vetting for you. Don't try to appeal to everyone. Don’t be benign, soft, gray. Be crisp, actual, one-in-a-million, starkly lit you.
Show your values. Believe and defend them. Show your differences. Show your strengths. Show your passions. Show your vulnerability.
Be a pro.
Below are a couple of cheat sheets. Eat ‘em up.