Frequently Asked Questions
an inexhaustive list and WORK IN PROGRESS
1. What is copywriting?
Wikipedia says it well: "Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action."
The banners on your screen, the day's mail pile, and the t.v. screen all brim with it.