Did you know...
Your About page is important. It’s getting a lot of eyes!
It’s where window shoppers turn into potential clients.
When people visit your About page, they’re are looking for you. They’re doing the vetting for you. Don't try to appeal to everyone. Don’t be benign, soft, gray. Be crisp, actual, one-in-a-million, starkly backlit you.
Show your values. Believe and defend them. Show your differences. Show your strengths. Show your passions. Show your vulnerability.
Be a pro.
Below are a couple of cheat sheets. Eat ‘em up.